What it all boils down to is the fact that professional B2B buyers are regular, everyday consumers off the clock. What's more, they expect the same level of consistency and convenience in their professional buying transactions as they already find in their personal shopping experiences. ![]() ![]() What this means is that the traditional B2B sales cycle is changing - from one based on time-consuming in-person interactions with sales reps to a streamlined, convenient process with a consumer-grade customer experience that stretches across both offline and online channels.ī2B customers today expect to be able to interact with your brand through your website, visits to your physical location, and even social media. Today's B2B customer is a digitally-savvy omnichannel connoisseur with high expectations of a B2C-like buying experience that still meets their more complex B2B needs.
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